3D vs. Reality

I was thinking a lot about 3D tv’s these days and I know I’ve been MIA for awhile, but I’ve been wondering about the world’s quest to make everything very real ie: 3D tv, ssmell-0-vision, etc. So I thought it may be fun to make a campaign with 3D television in mind:

3D Television Commercials are ALL the SAME!

Every time I see a commercial for a TV they are all the same…. things whirling around you as you watch your 3D television with the glasses right? Why do TV companies allow for them to all be the same?

LET’S MAKE IT FUN!

I thought the point of 3D television is to confuse reality with fantasy for the duration of the show or movie…. but what if we got confused during our time in reality with a moment in 3D?

We can use funny and creative examples or times where we get confused for that moment:

1. Flying in a movie pretending to be a bird or superhero while sleeping…. spread eagle?….. wife is looking at your weirdly…. OR wife and children are joining you in your bed flying….. OR wife and children are waiting for you in the nest as you bring food…..

2. Driving a race car or getting chased by bad people…. but you’re driving your own car….. police catches you.

3. You think you are a thief and you start to climb the wall secretly take off a famous painting…. get caught of course

4. You think you are a NFL star and you tackle your son who you’re playing catch with in front of your house…. neighbor see it.

5. Famous Singer and you start acting like one…. taking off shirt or putting on costume (Lady GAGA)…. you’re at karaoke bar with co-workers

I’m sure there are plenty more all you creatives can think of, but what I’m trying to say with this post is…. why make all commercials the same?

SLOGAN: 1. Don’t be that guy….. (one without a 3D TV) 2. Why limit your FANTASY?

Suggestions!

Hello World! It’s been awhile right? Sorry everyone for the absence, it has already been a crazy start to this new year.

To tell you guys a little more about me:
I enjoy being creative yet don’t know whether I am against the world.
I work full time at an architecture/construction company.
I think about ideas during my down time…driving, reading, watching news, etc… (which I had none of during this new year)
I have two golden retrievers.
Lastly…I enjoy listening to Brad Mehldau!

The reason for this post is actually for me! I wanted to be stimulated on different levels of creativity and be given challenges/problems in advertising to which I can try to lend a thought on coming up with a solution.

SO…. Please all you creativists, ideaists, advertisists, PRists, marketists etc…. send me suggestions on different companies, products, campaigns, people, anything! and see if I can help!

Thank you,

-AdHead

CANON

I felt that there has been an increasing amount of interest in photography in our generation. As technology advanced in light speed, the Digital SLR was born. More and more DSLRs began to flood the market. However, I believe there has not been enough advertisement causing less awareness of such products. So, I wanted to create one or two “simple” concepts to showcase one of the the top selling (Canon 50d), mid-level DSLR cameras.

Story

1. “Believe” Ad campaign name

Shot at different accomplished (biker, swimmer, photographer, driver, author, business man etc.)   person’s home only showing the close up of the photo in black and white or weathered matte photo. The shot will start getting closer and start becoming alive, moving and becoming in color. The shot will then take the event in the photo to real life and show what was really going on in the shot; whether it be winning, celebrating, accomplishing, doing a shoot, or writing, etc. Then the camera will then turn to the person who was taking the picture of the action. The person that is taking the photo will be that persons proud family member, friend, or teacher (showing the persons eagerness and gratification). Then lastly the shot will go to real life now and show that famous person holding the old SLR in his/her hands and say “Seeing is Believing.”

2. “DOTS”

This one I wanted to showcase the Canon 50d’s 940,000 dot, 3″ screen, live view feature. In this one I would like to have the screen filled with 940,000 dots of all different colors and shades making different shapes, characters, and sizes that don’t look too great on a huge tv. Then all of a sudden the dots get sucked up by the Canon 50d camera live view screen showing different beautiful photos.

“A picture is worth 920,000 dots.”

3. This one can go fun and serious. First for both we would have the photographer walking down a hallway or museum of his works. As soon as the he/she walks by them they come to life. Each picture will blend in together to create one awesome picture in life. From the jungles to the mountains to animals, the picture will be full of vibrancy, life, and beauty and of course the photographer in the middle with plain clothes. Each commercial will have a different photographer with different photographic themes: nature, portraits, architecture, etc.. This will give the customers a feeling of wanting their own museum quality frameable photo to hang in their home or office.

“What you see is what you get.”

Taglines

1.”Seeing is Believing”

2.”A picture is worth 920,000 dots”

3.”What you see is what you get”

Website

Canon 50d

LG

Happy New Year!

First Post of 2009!

LG’s LH95 is World’s Thinnest LED-Lit LCD TV

| posted by Kit Eaton

The LH95 television due for unveiling at CES 2009 makes it sound like LCD technology has just taken an incredible advance. That’s because LG is branding it as the world’s thinnest LED-illuminated LCD TV.

It’s just 24.8mm thick–only sightly fatter than the revolutionary 19.3mm-thin MacBook Air, and about the same thickness as the old-fashioned picture frames we’re all happy to hang on our walls. The LH95 also packs 240Hz TrueMotion Drive for blur- and artefact-free HD video reproduction, and a contrast ratio that almost places it in the same image quality class as the old-fashioned pictures we’re all happy to have inside those slim frames: 2,000,000 to 1.

Pricing is unknown, but LG is hoping this skinny machine will win the CES Innovation Award in the display category.

Setting

Indoors

Story

I wanted to create a just a few different funny/fun ads for LG’s LH95 World’s Thinnest LCD TV.

1. Wife comes home to find wonderfully decorated walls (yet no furniture or anything set up in the newly built house) full of art of different sizes. The husband goes through each one (from the hallways to the bathrooms) explaining in a very sofisticated manner about the art and its origin. The wife is definitely impressed and sits down to enjoy all the art and comfort of the completed home. However, during the tour, the husband is looking at his watch nervously more and more as the wife is just sitting on the floor talking to the husband about how she never knew about his artistic side of him. Then finally, he asks his wife, “honey aren’t you late for your girls night out?” As soon as he asks that the doorbell rings…

It’s the husband’s guy friends with beers and football jerseys on. The wife is surprised and says, “hey guys but we just moved in and don’t have a TV yet to watch your games, so why don’t you guys come back next time?” The guys say “okay” while looking at the husbands hints to just wait outside. The guys wait outside in the bushes until the wife gets into her car. The guys are scurried into the house and is pitch black. The husband suddenly presses the remote and all of the TV’s turn on to all different types of sports channels showing all of the clips of victory! This is turned on and showed with background music of Hallelujah!

2. There is a beautiful minimalistically designed inside of a three-story museum shown. The security guard and curator do the final checkup and leave the museum to the cleaning crew. The cleaning crew makes sure the door is secured shut; then suddenly the crew bursts off into their respective stations and start taking off all of the “expensive” (well known) art. As soon as they are taken off and packaged, the crew begins putting on the LG TV’s instead. Everyone is finished and gathered on the ground level to see the turning on of the tv’s. One person sticks the remote out and all of the tv’s start turning on showing the original artwork intended. Everyone leaves silently and shows the door closing.

3. Monks are walking around the temple and gathering for morning meditation. Everyone one is at the temple very silently except one, the head monk. One of the monks go to get the head monk in a very hurriedly and worried way. As the monk is shown walking fast to the missing monks room, the missing monk is shown watching many different tv’s all along a his oriental screen bedroom wall. The tv’s are fabricated into each panel sort of like this:

The head monk at that moment hears a knock at his bedroom door. The monk outside is shown with a puzzled face due to hearing different/weird sounds coming out of the head monk’s room. The outside monk goes into the head monk’s room and each others eyes meet. The head monk is sitting in a meditating way and looks angrily at the monk that just entered the room. The monk leaves embarrassed from interfering with the head monks meditation. As the door slides closed, the head monk grins.

Website

LG’s Website

CREST

Crest Glide Dental Floss Ad Campaign

Setting

Multiple locations:  beach, mountains, desert, the city

Story

Through emergence of survival reality shows such as: Survivor, Survivor Man, Man vs. Wild, Deadliest Catch, Dirty Jobs, etc.  I though it would be kind of interesting/fun to collaborate with all of the personalities to show how Dental Floss could be used. The versatility/practicality to have the Dental Floss everywhere and anywhere to aide in survival and help in day to day tasks would be kind of jokingly interesting. We would implement the tying of wood together to build a raft or a canopy or even use it to go fishing. I know these shows may only represent the Discovery Channel, but the use of the floss in each event will be speak for itself anyway. One of the dirty jobs can by flossing an animal with the “deep clean” floss from Glide. Another scene could  have the “anti-shred” floss holding onto the crab trap. Then for the last scene we can have a patient going into the dentist to get his/her “major surgery,” the dentist will continue to start preping and in the end all the dentist does is flosses. The patient then says, “that’s it?” and the dentist says “that’s it!” This will show the importance of flossing, the saving of money from the dentist and how it will prevent from gum diseases, and of course show the fun/joking side of having floss around. The floss will always be in a special pouch on the belt showcasing the multiple different kinds.  There are a plethora of options to advertise the floss, but maybe I can post those ideas up at a later time. I wanted to be on a fun mood tonight!

Of course these scenes can be dispersed and have many different “episodes.” We can use Mythbusters and other reality shows, but I wanted to always concentrate on the importance of flossing and the need for it all the time.

Tagline

“Don’t get caught without it.”

Website

Glide Floss

The site displays the full line of Glide Floss and also shows tips/importance of flossing.

GATORADE

Good Evening World!

Setting

University of Florida Campus

Story

Three fraternity guys Alpha Delta Epsilon (ADE) have to go into the inner lair of University of Florida Campus for their initiation. The three as they venture deeper and deeper into the secret inner sanctum as orange, purple, green, and other colors of “ade” drop down, create pools and obstacles for the guys. The maze makes the guys have to split up, but are promised to be returned together as one.

The obstacles create different exercises for different sports. The obstacles make the fraternity members to have to drink from the pools and leaking of gatorade. Instantly the members begin to develop endurance, strength, and will to continue after drinking the gatorade and trek through to meet eachother again. The three (different famous sport players endorsed by gatorade) are in front a giant door laden with roots from the nearby swamps. As the door opens you are met with reptile-like eyes and come to see a great big tree with roots pumping in and out different flavors of gatorade which is also surrounded by a lake of gatorade and big gators in the lake. The three players must use their individual sport skills to reach that middle ground. After they reach that middle ground they sit down to drink a bottle of gatorade and are met with the original creators of gatorade (scientists) and look at each other with a satisfied look from quench of thirst, but worried look of wow…. we have to get back through all of that again.

Conclusion

This shows that Gatorade is a drink that will build leaders through energy and endurance. Gatorade is also eco conscious through the use of ecofriendly bottles and the giving back of money to aid in swamp and gator care all over the world.

Tagline

“Official Drink of a Leader”

Website

Gatorade

TOYOTA

Good Morning World!

Toyota Hybrid Ad

Setting

Back country roads, 101 or Pacific Coast Highway, the City

Story

You see the Hybrid driving through the country roads bringing along with them moving trees and plants, then transitions onto the beach bringing along with it a tidal wave right next to it which will include the trees surfing and other animals.

As the wave and Hybrid (showing the family’s happy faces unknowing of the wave and trees outside) move along the road and into the City, the peoples reaction is not a scared one, but a surprisingly happy one as they get wet and enjoy the “beach in the city” break from their busy lives. Then as the family pulls into the driveway of their home the shot of the Hybrid in the home’s driveway starts crumpling into paper and is thrown away into the trash can where the scene now turns into one of the family members that was in the car throwing away the crumpled photo paper and finding a Lithium Ion battery (from the Hybrid of course) in the trash can. The family member then uses that to power up another “piece of paper.”

Why?

To show the eco-friendliness of the Hybrid with a warm family oriented and fun ad.

Tagline

“So eco-friendly almost biodegradable”

Website

Toyota Hybrids

Displays stats and gives information about Toyota’s Hybrid vehicles.

NIKE

NIKE AD CAMPAIGN IDEA

Use the “goddess of victory” Nike in the advertisement.

Setting

Museum or of equal

Story

Museum security guard is first in the picture. He checks that everything is alright with a flashlight and leaves the museum. As soon as he leaves Nike comes to life. Other gods and goddesses come to life still having the same still facial expression on their face. Then one god or goddess comes to the center to challenge Nike to a competition. This competition can range from basketball or football or to even an Olympic event. During this time there will be other familiar god/goddess figures in the crowd with also occasional present day sports figures such as: Lebron, Tiger, or Roddick. Nike wins the competition of course and is crowned the champion. All of this is happening with colorful shoes, but as being crowned camera zooms in on the shoes thus showing a concept or coming soon Nike shoe.

Conclusion

In the end of the commercial as everything is in black and white except the colorful shoe and on the podium, the wings on Nike will zoom out and to create the Nike logo.

Tagline

“The official shoe of the gods”

Why?

Inform people about the origin of the Nike symbol and create awareness of brand through a fun and different perspective. Since this is a campaign, the ads can be in many different series (challenging different gods/goddesses) and adjusted to fit many different occasions.

Website

Nike