I felt that there has been an increasing amount of interest in photography in our generation. As technology advanced in light speed, the Digital SLR was born. More and more DSLRs began to flood the market. However, I believe there has not been enough advertisement causing less awareness of such products. So, I wanted to create one or two “simple” concepts to showcase one of the the top selling (Canon 50d), mid-level DSLR cameras.
Story
1. “Believe” Ad campaign name
Shot at different accomplished (biker, swimmer, photographer, driver, author, business man etc.) person’s home only showing the close up of the photo in black and white or weathered matte photo. The shot will start getting closer and start becoming alive, moving and becoming in color. The shot will then take the event in the photo to real life and show what was really going on in the shot; whether it be winning, celebrating, accomplishing, doing a shoot, or writing, etc. Then the camera will then turn to the person who was taking the picture of the action. The person that is taking the photo will be that persons proud family member, friend, or teacher (showing the persons eagerness and gratification). Then lastly the shot will go to real life now and show that famous person holding the old SLR in his/her hands and say “Seeing is Believing.”
2. “DOTS”
This one I wanted to showcase the Canon 50d’s 940,000 dot, 3″ screen, live view feature. In this one I would like to have the screen filled with 940,000 dots of all different colors and shades making different shapes, characters, and sizes that don’t look too great on a huge tv. Then all of a sudden the dots get sucked up by the Canon 50d camera live view screen showing different beautiful photos.
“A picture is worth 920,000 dots.”
3. This one can go fun and serious. First for both we would have the photographer walking down a hallway or museum of his works. As soon as the he/she walks by them they come to life. Each picture will blend in together to create one awesome picture in life. From the jungles to the mountains to animals, the picture will be full of vibrancy, life, and beauty and of course the photographer in the middle with plain clothes. Each commercial will have a different photographer with different photographic themes: nature, portraits, architecture, etc.. This will give the customers a feeling of wanting their own museum quality frameable photo to hang in their home or office.
“What you see is what you get.”
Taglines
1.”Seeing is Believing”
2.”A picture is worth 920,000 dots”
3.”What you see is what you get”
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