I was thinking a lot about 3D tv’s these days and I know I’ve been MIA for awhile, but I’ve been wondering about the world’s quest to make everything very real ie: 3D tv, ssmell-0-vision, etc. So I thought it may be fun to make a campaign with 3D television in mind:
3D Television Commercials are ALL the SAME!
Every time I see a commercial for a TV they are all the same…. things whirling around you as you watch your 3D television with the glasses right? Why do TV companies allow for them to all be the same?
LET’S MAKE IT FUN!
I thought the point of 3D television is to confuse reality with fantasy for the duration of the show or movie…. but what if we got confused during our time in reality with a moment in 3D?
We can use funny and creative examples or times where we get confused for that moment:
1. Flying in a movie pretending to be a bird or superhero while sleeping…. spread eagle?….. wife is looking at your weirdly…. OR wife and children are joining you in your bed flying….. OR wife and children are waiting for you in the nest as you bring food…..
2. Driving a race car or getting chased by bad people…. but you’re driving your own car….. police catches you.
3. You think you are a thief and you start to climb the wall secretly take off a famous painting…. get caught of course
4. You think you are a NFL star and you tackle your son who you’re playing catch with in front of your house…. neighbor see it.
5. Famous Singer and you start acting like one…. taking off shirt or putting on costume (Lady GAGA)…. you’re at karaoke bar with co-workers
I’m sure there are plenty more all you creatives can think of, but what I’m trying to say with this post is…. why make all commercials the same?
SLOGAN: 1. Don’t be that guy….. (one without a 3D TV) 2. Why limit your FANTASY?
